What is a Landing Page?
Simply put, a landing page is the first page you “land on” after clicking a link. In this sense, a landing page could be almost anything: your home page, a blog post, a product page, a lead capture page…you get the idea.
Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).
A landing page is a webpage that is designed to take web traffic, and convert visitors in a particular way, for a particular reason.
Landing Page uses:
Here are a few examples of things you might want people to do on your landing page:
- Make a purchase
- Become a lead by submitting a form
- Call you
- Reach out to you via chat
- Subscribe to a newsletter or email list
- Register for an event
All of these conversion actions accomplish the same basic goal: they progress people towards becoming a paying customer. And, ultimately, that’s the goal of any landing page—regardless of what definition you use.